An Attraction Marketing System

As a member of the bold career project tribe, you have an interest in increasing your footprint in your target markets by developing relationships, connecting with potential buyers, establishing referral networks, building your reputation, and perhaps even developing an audience for your work. How are you going about it?

Push Marketing

The default personal marketing activity for most professionals is push-focused. We attempt to force our agenda and timeline against ex…

Getting Comfortable With Marketing Yourself

I believe you have unique value to offer the world. There are problems for you to solve. Projects to pursue. And a specific customer / audience to serve, whether that be internal or external to your organization. And to progress in your career, you will need to seek out higher level work to hone your skills and develop your expertise. If you want some control over your professional health, then I submit that you have an obligation to adopt personal mark…

Getting Ahead Of The Competition

On your professional journey, you have competition for great work situations, bigger roles and client projects. What is your competitive advantage?

Manage your Destiny

In the realm of managing your career, I can make some safe assumptions. You don’t want to be interchangeable with the person next to you. You would like a surplus vs. scarcity of professional opportunities. You want to be able to negotiate for work and compensation at least as an equal partner in the …

Taking The Steps To Promotion

If getting promoted to executive is your goal, take time to examine four factors that will influence your success in breaking through into the executive ranks. Your readiness to take on an executive role depends to a large extent on the facts of your career history, your messaging, your in-person presentation, and perhaps most importantly, the fit with the specific breakthrough opportunity.

Promotion | The Facts

Your professional history might be characterized by…

How To Chart Your Job Search Strategy

Is there a career move in your future? If so, consider the idea of the campaign, and the verb, to campaign. The concept of the campaign might generate for you images of iconic advertising campaigns, historical military campaigns and even memorable political campaigns. Campaigning is about picking a winnable objective and then devising the strategy and tactics to achieve that end. When you campaign, you mobilize your resources towards your end goal. In the r…

Distinguish Your Message & Increase Your LinkedIn Connections

Here are some familiar words for users of LinkedIn…

I’d like to add you to my professional network on LinkedIn

Nine times out of ten, the LinkedIn connection invitations I receive come with the default text above. Granted, it is the fastest way of sending invitations. And when you and I know each other well, perhaps no more is needed. And LinkedIn has made it more difficult over the  years to write a personalized invite. Sections like P…