Career Change Coaching
Feel clear, confident and prepared to step into a new domain. Our career change services for Managers and Mid-career Professionals help you connect the dots between your existing experience and your target field.
Ready to explore or make a career change? Seeking to better understand your value and options outside of your existing job/work environment? Take a strategic, authentic and bold approach to your career change by working with our experienced career coaches. Our career change packages are designed to help you uncover career paths, market niches and career directions that leverage your existing professional assets and to take action towards your new career with confidence.
“I was a very challenging client as I had extensive experience in a unique industry with seemingly little transference to other industries; particularly industries that provided the personal fit I so desperately sought. Ian facilitated a structured analysis and definition of my skills which we then packaged and used to approach targeted firms. As a result, I was offered exactly what I was looking for: a challenging position; working with exceptional people and technology; and, within an industry that I am passionate about.”
Sean Ellickson
Product Manager (Canada)
“I had the pleasure of working with Ian as a client who was seeking a change in career. Ian's series of videos were simple to follow, and were done in short, manageable chunks that were informative and challenged me to think deeply about where I envisioned myself in my career. The workbooks he provided were instrumental in asking key questions that directed my thoughts and energy, and eventually helped me find where I wanted to go. ”
Janelle Caballero
Change Management Consultant (Canada)
“Ian helped me explore new career options after spending 15 years in a single industry. He helped me to articulate my skills and experience in a way that made them transferable to other industries. He opened my eyes to different career models and to target options that fit my interests. Ian prepared me to navigate the transition process with confidence. Ian was recommended to me, I've recommended him to a number of friends and colleagues and I'll certainly be calling on him again in the future.”
Matt Jackson
Executive & Leadership Coach (Canada)
Our career change services are a great fit for you if you're...
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A mid-level or senior-level professional seeking to leverage your background in a new industry, role or field
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Wanting to start with better understanding your unique professional story and personal value proposition
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Seeking to discover the natural target markets for your unique skill set
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Seeking to connect the dots between where you've been and where you want to go (story, resume, LinkedIn, interviewing)
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Enabling you to help you validate, polish and get your self-employment idea off the ground
Which Career Change Persona Are You?
Explorer Career Change
You are intentionally exploring what else is out there for you. Key questions include:
- What is my professional value or personal value proposition?
- What can I do with my unique background?
- What should I look for?
- How do I identify and learn about that new field?
- How do I connect the dots with my packaging and search?
Navigator Career Change
You have identified (or think you have) your career change target and need to support to get from here to there. Key issues include:
- Is your initial idea a valid one? What do you need to learn to validate your idea?
- How can you fine tune your idea to be more successful?
- What can you pull from your professional background to strengthen your market power?
- How do you connect the dots with the needs of the market and your offering?
- How do you develop a campaign to successfully insert yourself into this new field?
Creator Career Change
Your career change involves designing your own path or creating something from your unique set of interests and expertise. Key issues include:
- Defining your path and offering
- Tapping into your value in the marketplace as well as understanding the areas you need support
- Packaging your offering and understanding the revenue models available to you as freelancer, solo-preneur, and self-employed professional
- Understanding the most effective and efficient means of marketing your services including web presence, email list, LinkedIn, content marketing and other means of building audience and reaching customers
Our Approach to Career Change Services
Our work is based on the premise that you have a set of valuable professional assets and that there are natural target markets for what you do. As your career change coach, we help you figure out both of these, develop strategy, and execute on branding, campaign approaches and personal marketing. For more transactional assignments (LinkedIn profile, resume, cover letter, interview coaching), we bring our extensive practical experience to bear to help you put your best foot forward.
Our career coaching and career consulting style involves:
- A strategic and practical approach to your career development
- A market-based and marketing focused approach to understanding and connecting the dots between your value and target markets
- Champion and guide for designing a powerful professional journey
- A formal, but adaptive process
- And we have developed an online platform to host the models, online course material (video, lessons and downloadable workbooks) that underpin our work together.
Each package has a set # of consulting hours that is applied to any of the following topics based on your needs and priorities: Goal setting & planning your moves; Professional offering definition; Target Market Identification / Sharpening; Target Value Proposition Development; Branding; LinkedIn Advice / Support; Networking Conversation Scripting / Practice; Insights into Interviews with Prep / Practice; Recommendations on Campaign Activities; Executive Recruiter Insight / Approach Strategy; Online strategy; Support in the creation of your “thing” – as a freelancer, solo-preneur or other project.
Our Career Change Packages
The Navigator Package
You have identified (or think you have) your career change target and need support to help you feel confident as you start taking action to get from here to there.
You get ...
✓ 6 hrs of 1:1 Coaching that can be flexibly applied to topics relevant to your career change such as:
➤ Goal setting & planning your moves
➤ Professional offering definition
➤ Target Market Identification / Sharpening
➤ Target Value Proposition Development
➤ Branding
➤ LinkedIn Advice / Support
➤ Networking Conversation Scripting / Practice
➤ Insights into Interviews with Prep / Practice
➤ Recommendations on Campaign Activities
➤ Executive Recruiter Insight / Approach Strategy
➤ Online strategy
✓ 3 months access to Intentional Career Growth Program, our 9-module on-line training program designed to prepare to successfully navigate career changes.
The Explorer Package
You are intentionally exploring what else is out there for you. This package will help re-frame your professional journey, tap into your motivations and values, understand your key professional assets, and boldly identify a new path and plan for your professional journey.
You get ...
✓ 12 hrs of 1:1 Coaching that can be flexibly applied to topics relevant to your career change such as:
➤ Goal setting & planning your moves
➤ Professional offering definition
➤ Target Market Identification / Sharpening
➤ Target Value Proposition Development
➤ Branding
➤ LinkedIn Advice / Support
➤ Networking Conversation Scripting / Practice
➤ Insights into Interviews with Prep / Practice
➤ Recommendations on Campaign Activities
➤ Executive Recruiter Insight / Approach Strategy
➤ Online strategy
✓ 6 months access to Intentional Career Growth Program, our 9-module on-line training program designed to prepare to successfully navigate career changes.
The Creator Package
Your career change involves designing your own path or creating something from your unique set of interests and expertise. This package is designed to give you the ongoing support in the creation of your “thing” – as a freelancer, solopreneur or other project.
You get ...
✓ 20 hrs of 1:1 Coaching that can be flexibly applied to topics relevant to your career change such as:
➤ Goal setting & planning your moves
➤ Professional offering definition
➤ Target Market Identification / Sharpening
➤ Target Value Proposition Development
➤ Branding
➤ LinkedIn Advice / Support
➤ Networking Conversation Scripting / Practice
➤ Insights into Interviews with Prep / Practice
➤ Recommendations on Campaign Activities
➤ Executive Recruiter Insight / Approach Strategy
➤ Online strategy
✓ 12 months access to Intentional Career Growth Program, our 9-module on-line training program designed to prepare to successfully navigate career changes.
Not sure which package is the right one for you? Got questions?
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