Don’t Hide Your Professional Past

With extra coffee at my side this morning, I wanted to share my thoughts on the concept of our body of work and specifically explore the observation about how little we show what we’ve done. The combined forces of the web, technology and markets keep pushing towards transparency, accessibility and social proof. And it seems to me that we are increasingly working in a world where prospective buyers and our target audience want to see what have you done before deci…

An Attraction Marketing System

As a member of the bold career project tribe, you have an interest in increasing your footprint in your target markets by developing relationships, connecting with potential buyers, establishing referral networks, building your reputation, and perhaps even developing an audience for your work. How are you going about it?

Push Marketing

The default personal marketing activity for most professionals is push-focused. We attempt to force our agenda and timeline against ex…

Getting Comfortable With Marketing Yourself

I believe you have unique value to offer the world. There are problems for you to solve. Projects to pursue. And a specific customer / audience to serve, whether that be internal or external to your organization. And to progress in your career, you will need to seek out higher level work to hone your skills and develop your expertise. If you want some control over your professional health, then I submit that you have an obligation to adopt personal mark…

Distinguish Your Message & Increase Your LinkedIn Connections

Here are some familiar words for users of LinkedIn…

I’d like to add you to my professional network on LinkedIn

Nine times out of ten, the LinkedIn connection invitations I receive come with the default text above. Granted, it is the fastest way of sending invitations. And when you and I know each other well, perhaps no more is needed. And LinkedIn has made it more difficult over the  years to write a personalized invite. Sections like P…

Getting Executive Attention With a Credible Reputation

12 Ways to be Credible when the Executive Recruiter Calls

As a leader invested in the health of your career, it is imperative to cultivate connections with reputable executive search consultants (commonly known as headhunters). These specialized executive recruitment agencies, focused on sourcing talent at the management and executive levels, serve as pivotal avenues for potential career advancements. Below, you will find 12 strategies to exhi…

When I received this nice looking notice from LinkedIn regarding my LinkedIn profile, my initial reaction was to be pleased and pat myself on the back. Hey, my profile was top 1% of most viewed profiles for the year! Sounds great. However, with 200 million users and growing, that puts me in the company of well, another 2 million minus 1 users. So, clearly, some perspective is called for. With LinkedIn’s enormous growth over the last few years, I imagine that millions of users are only minimally …